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    What Happens to Chanel After Karl?

    Exactly a year ago we lost Kaiser Karl. His death marked the end of an era and the beginning of a new one… Karl managed to sell dreams to people His enormous talent didn’t consist of coming up with new silhouettes or defining trends. His fashion shows were global fashion events, which materialized dreams and sold them to customers. The majority felt connected to it all and often bounded itself by buying more affordable products (such as fragrances and cosmetics). This strategy made Karl, as well as Chanel, unapproachable. Today these exact dreams and concepts still sell lipsticks, but customers’ approach and attitude towards the brand have altered. They expect to…